About us

The names behind the brands

To our team, verbal strategy and naming means creating a brand's own fertile ground, the foundation for a thriving future. We like to take our clients on a journey to discover how wording and naming influence a brand's positioning, and thus its forward direction.

We are strategists

Your brand's goals are the starting point of a conversation that leads to a tangible result: proprietary language that tells your story and builds value.

Process guides

Developing a verbal identity means deciding on questions that are intuitive, subjective, emotional, full of legal pitfalls and often with a crowd of different stakeholders.

Not exactly questions for a name contest. Or artificial intelligence.

Together, we base decision-making on a shared understanding of your audience, your way of working and what makes you tick.

And lovers of language

As language geeks, we are of the free-spirited kind. Few rules, no dogmas. Words are there to play with and create unique places in people's minds. We love seeing how changing one letter can completely change the way a brand may develop.

We work for clients in motion

GNN, the Global Naming Network

Together with our GNN partners, we have access to creative, cultural expertise and local market knowledge around the world. A unique network of agencies specialized in branding and naming in which consultants and creatives are deployed on a project basis.

China: Labbrand

Italy: Linda Luguori

France: Næmes

South Korea: Brandingcom

Switzerland: Admarka

The Netherlands: Globrands

Turkey: Markam

USA: Labbrand

Meet the team

Your challenge, our calling

Meet our team of brand and naming strategists. Their superpower is to hear your underlying brand questions and translate them with you into new and ownable language that opens up hearts and markets.