About us

The names behind the brands

Verbal strategy and naming lay the foundation for a brand’s long-term success. We guide clients through a structured process that reveals how language and naming articulate positioning, and shape the brand's future. This is why our team consists of brand strategists, process guides and lovers of language.

Strategists

Your brand will change, but the name doesn't. To us, your brand's goals are the starting point of a conversation about the brand's world and the place it may be taking. The result is proprietary language that lets you tell your story for years to come, and build value over time.

Process guides

Developing a verbal identity means deciding on questions that are intuitive, subjective, emotional, full of legal pitfalls and often with a crowd of different stakeholders. Those are not exactly questions you answer with a name contest or even artificial intelligence.

We base decision-making on a shared understanding of your audience, your way of working and what makes you tick.

Lovers of language

As language geeks, we are of the free-spirited kind. Few rules, no dogmas. Words are there to play with and create unique places in people's minds. We know how changing one letter can completely change the way a brand may develop.

We work for clients in motion

GNN, the Global Naming Network

Together with our GNN partners, we have access to creative, cultural expertise and local market knowledge around the world. A unique network of agencies specialized in branding and naming in which consultants and creatives are deployed on a project basis.

China: Labbrand

Italy: Linda Luguori

France: Næmes

South Korea: Brandingcom

Switzerland: Admarka

The Netherlands: Globrands

Turkey: Markam

USA: Labbrand

Meet the team

Your challenge, our calling

Meet our team of brand and naming strategists. Their superpower is to hear your underlying brand questions and translate them with you into new and ownable language that opens up hearts and markets.