The names behind the brands
To our team, verbal strategy and naming means creating a brand's own fertile ground, the foundation for a thriving future. We like to take our clients on a journey to discover how wording and naming influence a brand's positioning, and thus its forward direction.
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We are strategists
Your brand's goals are the starting point of a conversation that leads to a tangible result: proprietary language that tells your story and builds value.
Process guides
Developing a verbal identity means deciding on questions that are intuitive, subjective, emotional, full of legal pitfalls and often with a crowd of different stakeholders.
Not exactly questions for a name contest. Or artificial intelligence.
Together, we base decision-making on a shared understanding of your audience, your way of working and what makes you tick.
And lovers of language
As language geeks, we are of the free-spirited kind. Few rules, no dogmas. Words are there to play with and create unique places in people's minds. We love seeing how changing one letter can completely change the way a brand may develop.
We work for clients in motion
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GNN, the Global Naming Network
Together with our GNN partners, we have access to creative, cultural expertise and local market knowledge around the world. A unique network of agencies specialized in branding and naming in which consultants and creatives are deployed on a project basis.
China: Labbrand
Italy: Linda Luguori
France: Næmes
South Korea: Brandingcom
Switzerland: Admarka
The Netherlands: Globrands
Turkey: Markam
USA: Labbrand
Your challenge, our calling
Meet our team of brand and naming strategists. Their superpower is to hear your underlying brand questions and translate them with you into new and ownable language that opens up hearts and markets.![team member image](https://assets.globrands.prod.verveagency.com/containers/assets/margot-wide-recht-transparent.png/51214c129a118be822e783cb5b61164b.webp)
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Margot Jegerings
Naming and Branding Consultant![team member image](https://assets.globrands.prod.verveagency.com/containers/assets/geert-wide-transparent.png/1da34726f9d31ea79bea9f03ccad7c86.webp)
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Geert Docter
Verbal Brand and Naming Consultant![team member image](https://assets.globrands.prod.verveagency.com/containers/assets/camiel-wide-transparent.png/3ea2f445836555f1be1805ac07a376c4.webp)
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Camiel Verberne
Creative Consultant![team member image](https://assets.globrands.prod.verveagency.com/containers/assets/judith-wide-transparent.png/d082d4a11980d44c8288c8a671ce19de.webp)
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Judith Seghers - van 't Kruijs
Project Manager![team member image](https://assets.globrands.prod.verveagency.com/containers/assets/mike-wide-transparent.png/0e0d53a4e6a27615bc365a382a09a4dc.webp)
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Michael Dijkstra Taurel
Founder and Brand Strategist![team member image](https://assets.globrands.prod.verveagency.com/containers/assets/martin-wide-transparent.png/b6579f24148abdaee32ee313c5aebd09.webp)
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Martin van der Starre
Naming creative![team member image](https://assets.globrands.prod.verveagency.com/containers/assets/ian-wide-transparent.png/e739801ab8602c65bfe02b7f367503b6.webp)
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Ian van Veen
Brand Consultant![team member image](https://assets.globrands.prod.verveagency.com/containers/assets/maarten-wide-transparent.png/49e60ea2f618bd0f376daae135bdd7ea.webp)
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Maarten van Petersen
Copywriter![team member image](https://assets.globrands.prod.verveagency.com/containers/assets/willemien-wide-transparent.png/3ebc14bee043798143a02d3b426f3c64.webp)
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Willemien Schneider
Trademark Attorney from Novagraaf![team member image](https://assets.globrands.prod.verveagency.com/containers/assets/robert-wide-transparent.png/db7023167679daaa9dcddce6143c7a7e.webp)
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Robert Röling
Senior Research Expert from DirectResearch![team member image](https://assets.globrands.prod.verveagency.com/containers/assets/erik-wide-transparent.png/5d78197a57b1dfc76af5e117da9defca.webp)
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