Words work wonders
Many of our clients are creators. Builders. The ones who see new opportunities, ideas and horizons. They are launching a business, product or service. A joint venture, quality standard, feature or capability that didn't exist before.
How are you calling your project at this moment? Does it already have a name? Can you even describe wat it is, in everyday language?
Especially in the early stages, builders of new brands are focused on their offering: what it is and how it’s different so it will benefit their audience. As a result, names for new offerings often describe exactly that: the offering.
Senseo for example, was originally called Caffè Crema, to put focus on the novel creamy layer on its coffee.
What few realise, is that this is much like parents calling their child Sweety as an official name – even if that perfectly covers the load at that moment.
Most parents instead choose a name with the kid's future in mind.
Name your ambition
What's so good about naming brands compared to children, is that brands are born with pre-determined ambitions. They have clear and distinct reasons to exist.
Globrands develops positioning, naming and verbal identities with the future in mind, based on verbal brand strategy and keeping a close eye on wordmark availability in the relevant markets.
