Four decades of brands in motion: what does the future hold?
With four decades of Globrands, you’re in for a festive treat: Brands in Motion 2024!
Wednesday, November 20, 2024: Brands in Motion #5
Come and join brand experts who have been shaping the future brands over the past 40 years and the heroes who will do so for the coming 40 years. Discover how brand narratives are evolving, how sustainability requirements and AI are impacting our work, and the crucial role word marks and verbal identity have in this.
Location: BIMHUIS
Piet Heinkade 3
1019 BR Amsterdam
Date: Wednesday, November 20, 2024
Doors open: 15:00
This event is brought to you by Globrands and Novagraaf.
Speakers:
Michael Dijkstra Taurel - Founder Globrands
HUGO van den Bos - Strategy advisor Total Design
Nicolette Hulsebos - Founder and Editor In Chief FONK magazine
Lilian Geijsen - Managing Director at Ben & Jerry's Europe
Erik van Engelen - CEO DDB, voorzitter Bond van Adverteerders, voormalig Algemeen Directeur WILDLANDS Adventure Zoo Emmen
Anne-Marie Twigge - Curiosity and Creativity Expert at Fitzroy | Part of United Playgrounds
What to expect?
Part 1: a journey through time
How did brand strategy develop over the past 40 years and how does that impact the future of branding?
Part 2: what’s next?
Brands are held accountable more and more for their impact on the climate and the information they share. So what are the do’s and don’ts for brand identity and communications?
Party time!
Four decades of Globrands, and we’d love to celebrate these with you. From 18:00 we’ll enjoy a drink, bites and live music.
Hope to see you on the 20th of November.