Shaking up the shelves with joyful naming
When Bolletje decided to sprinkle some innovation into the bread toppings aisle, they needed more than just a tasty treat. They needed a name that could capture the imagination and stand out on crowded supermarket shelves. Enter Schuddebuikjes, a name that’s as playful as it is distinctive—perfect for a little ball of speculaas joy!
More than bread topping
Bolletje’s goal was to own a unique spot in the market. They wanted a name that would not just be attractive, but also convey the fun and flavor packed inside each bite. This meant creating a brand identity that resonated with consumers and showcased Bolletje’s commitment to joy and quality. Also as a word mark, Bolletje needed a name they could own and could become synonymous with this new category of treats.
Globrands stepped up to the challenge. The name is a playful twist on the Dutch word “schuddebuiken,” which means to shake with laughter (literally: "shake-bellying"). The “Schudde” part feels lively and relates to the sound you hear when you move the pack, while “buikjes” (little tummies) refers to the round shapes and brings a warm, comforting feel—just like the speculaas treats inside.
A classic in the making
Schuddebuikjes has become a staple in Dutch households, a timeless treat that has weathered brand changes and market shifts. It’s a testament to Bolletje’s ability to blend tradition with a touch of whimsy, keeping consumers coming back for generations.
Expanding Bolletje's brand universe
Globrands has developed a range of names for Bolletje’s diverse product lineup, each crafted to suit its unique qualities:
Chonelly: For indulgent chocolate treats, combining charm with sweetness.
Kanelly: For cinnamon-infused snacks, reflecting warm, spicy flavors.
Ontbijtcrackers: For breakfast crackers, emphasizing simplicity and enjoyment.
Landoogst: For products highlighting farm-fresh quality and natural ingredients.
These names enhance Bolletje’s brand portfolio, ensuring a cohesive and memorable identity across various product categories.
The magic of a memorable name
The story of Schuddebuikjes and Bolletje’s broader range of products demonstrates the impact of a well-chosen name. It’s not just about what’s inside; it’s about creating a brand that resonates and delights.