Vifit

When Mona launched an innovative yogurt drink into the Dutch market, this wasn't just another dairy product. It was a well-thought-out blend of vitamins and probiotics, designed to promote health and vitality. The challenge was in creating a name that conveyed this dual promise of vitality and fitness in a concise, memorable way.

The product, a probiotic-rich yogurt drink enhanced with vitamins and the LGG bacteria, promised to support digestive health. Globrands was tasked with developing a name that would resonate with consumers focused on health and active lifestyles.

The result was "Vifit", a fusion of "vitality" and "fitness."

This name captures the essence of the brand, stands for an active, healthy lifestyle, and is easy to pronounce internationally. Like the product itself, the name was crafted to feel fresh and modern, aligning well with the then emerging trend of functional foods aimed at health-conscious consumers.

A brand that keeps evolving

As part of Mona's portfolio under Campina, Vifit broke away from traditional dairy desserts to embrace a functional, health-focused offering. Today, Vifit falls directly under FrieslandCampina. The brand has expanded to include a sub-brand called "Goede Morgen!" (Good Morning!) and also caters to sports-oriented consumers with specialized products. As a pioneer in the functional dairy drinks market, Vifit continues to innovate and adapt to the changing needs of health and fitness-conscious consumers.

This evolution of the Vifit brand demonstrates how a well-crafted name can not only launch a product successfully but also provide a strong foundation for future growth and diversification in the health and wellness sector.